The Sydney Australian Shoe Fair in February will see leading retail trainer and mentor Mark Davis share his expertise at a key educational feature of the show.

Davis will present a series of four seminars at the fair, with highlights to include low cost marketing methods designed to boost retailers' customer bases.

Kicking off on Friday 11 February 2011 from 1.30 pm to 2.15 pm, the first workshop will focus on drawing the attention of customers and keeping them in store to buy. Next up, the second workshop from 3.30 pm to 4.15 pm will look at clinching new clients from old methods, including direct marketing and advertising. Workshop three, on Saturday 12 February from 1.30 to 2.15 pm, will focus on skilling your staff to help them increase profits by 33 per cent in three months. Finally the fourth workshop, on Saturday 12 February from 3 pm to 3.45 pm, will focus on retail pricing, providing a guide on when to increase prices for increased profits.

Focusing on key aspects of enhancing retail sales, the 45 minute workshops are an integral part of the seminar offering at Australian Shoe Fair, taking place from 11 to 13 February 2011 at Sydney Exhibition Centre.

 

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